Assistant Director, Digital Marketing

You will be a part of HPB’s Digital Marketing Department, which spearheads the strategic planning, governance and management of HPB’s digital assets by overseeing HPB’s social media and email/SMS marketing platforms, as well as marketing analytics and research. The successful candidate will be tasked to build and enhance HPB’s brand reputation and online presence through the development of effective, engaging, compelling communications and content strategy on HPB’s website, apps and social media channels. This position reports to the Deputy Director, Digital Marketing.

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Join us at the Forefront of Shaping Healthier Lives

Overview

The Health Promotion Board’s vision is to make Singapore a nation of healthier people.

Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.

You will be a part of HPB’s Digital Marketing Department, which spearheads the strategic planning, governance and management of HPB’s digital assets by overseeing HPB’s social media and email/SMS marketing platforms, as well as marketing analytics and research. The successful candidate will be tasked to build and enhance HPB’s brand reputation and online presence through the development of effective, engaging, compelling communications and content strategy on HPB’s website, apps and social media channels. This position reports to the Deputy Director, Digital Marketing.

What You Can Expect

As a member of the department, the primary areas of focus include but are not limited to:

Content Management and Governance

Lead the management of HPB’s corporate website, HPB’S content management system and related API to support its content distribution strategy.

Work directly with IT and non-IT stakeholders to maintain and update website content, monitor and optimise website performance; and manage the site’s functionality and appearance.

Develop and implement creative content strategy with a focus on customer-centricity. Previous experience managing omni-channel marketing campaigns and content management systems will be advantageous.

Stay abreast of best practices on website management and provide leadership to direct reports and peers to ensure compliance to content creation, audit workflows, editorial guidelines and search engine optimisation (SEO).

Social Media Management and Governance

Oversee HPB’s designated social media agency in areas of content planning, content production, community management, metrics reporting, and channel optimization.

Develop and implement a clear brand identity for HPB and uphold its online brand presence and reputation on all social media channels.

Mentor and guide junior officers to ensure compliance to prevailing community management policy and guidelines.

Be Part of the Team

You Should Also Possess

Join us if you are a dynamic and self-motivated individual with at least 8 years of relevant experience with a proven track record and enjoys working in a highly matrixed, fluid and fast-paced environment.

Significant functional experience working with the latest web and mobile development technology, content management, digital marketing, marketing analytics and delivering customer-centric & personalised experience via digital touchpoints will be highly regarded.

Passionate, resourceful and tech-savvy. A creative and critical thinker who exhibits intellectual curiosity about health technology and innovation.

Collaborative attitude with strong inter-personal skills to build relationships, present to senior stakeholders and interact confidently across the organization, as well as with external stakeholders and vendor partners.

Excellent organizational, time management and executional skills are necessary to manage multiple high-profile projects in a fast-paced environment.