Campaigns Manager

Overview

Position

Campaign Manager

Job Code

Reports to

Campaign Sr. Manager

Direct Reports

No Direct Report

Division/Section

Brand & Campaigns

Department

Marketing

Sector

Job Family

Role purpose

The Campaign Manager in Brand & Campaigns team is responsible for developing campaign plan, assets and effective execution of end-to-end marketing campaigns for NEOM Masterbrand and Pre-launch Region and Sector. The role would also deliver world class campaigns for launch of NEOM Regions and Sectors. The focus of this role is on effective execution of campaigns.

Key Accountabilities & Activities

Planning implementation and Budget management

• Create annual campaign plan for Masterbrand and lead master brand related campaigns (e.g.: national day, regional & international campaign)
• Design and deliver the entity launch plans as guided by Regions and Sectors central marketing team who consult the Region & Sectors business teams
• Collaborate with marketing teams across NEOM to identify audiences and build persona-based buyer journeys as the foundation for campaign strategy and to ensure proper messaging, timing, and execution of multi-channel campaigns
• Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results
• Develop and kick off campaign briefing and gather insights to inform campaigns; Define campaign strategy, platform and Media plan
• Collaborate with Marketing and Communications Community and support development of the aligned events plan and campaign communications
• Define content and creative brief adhering to content guidelines. Identify and select agencies and influencers. Oversee production through agency and localization through content team for all campaign collaterals
• Collaborate with Content & Thought Leadership team to deliver innovative content while ensuring adherence to the NEOM brand guidelines
• Brief, create and distribute creative marketing assets across media and social channels to ensure adherence to campaign execution timelines
• Provide inputs for activation of SEO/ PPC. Continuously conduct A/B testing across all channels and test media channel performance to adjust investment and optimize campaign
• Define the campaign KPI and success parameters; Collaborate with Data and Insights team to build required dashboard and reports
• Regularly monitor campaign performance metrics and optimize the campaign as required
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Extract insights from reporting and analytics to improve future marketing activity
• Work effectively on a day to day basis with all agencies ensuring they are delivering on tasks and meeting deadlines
• Development of presentations for internal approval by senior management and committees and BoD
• Ensure project planning is established for all responsible projects and ensure close adherence from assigned team members and internal and external partners
• Provide ongoing support to the Snr Manager on all campaigns tasks as directed

Background, Skills & Qualifications

Knowledge, Skills and Experience

• Minimum of 8 years of work experience in campaign management or marketing
• Strong knowledge/ experience of designing and deploying large scale B2B and B2C campaigns
• Expert knowledge of current marketing trends
• Strong organizational, time-management and project management skills
• Strong analytical skills and creative thinking mindset
• Strong collaboration skills and negotiation skills
• Excellent English verbal and written skills

Qualifications

• Bachelor’s / Master’s degree in marketing, communication or related field
• Relevant industry qualifications/ certifications

COMMUNICATION - MAIN STAKEHOLDERS

Internal

External

• Region and Sector Marketing Head
• Corporate Marketing Functional Heads
• Agency Partners / Consultants