Brand Manager

Do you dare to make an impact?

As a Brand Manager at Henkel Egypt, you will be responsible for developing and executing brand strategies to drive growth and enhance the market presence of our products. You will collaborate with cross-functional teams to implement marketing campaigns, conduct market research, and analyze consumer insights to ensure the successful positioning and promotion of our brand. The ideal candidate has a strong understanding of marketing principles, excellent communication skills, and a track record of delivering successful brand initiatives.

Your Role

• Develop and execute brand strategies to achieve business objectives and increase market share.
• Conduct market research to identify consumer insights, market trends, and competitor activities.
• Manage brand profit and loss (P&L) from top line to bottom line, ensuring revenue targets and profitability goals are met.
• Work closely with the sales team to develop and execute commercial measures and portfolio management initiatives that drive sales growth and market share.
• Analyze and interpret market data to develop actionable recommendations for product positioning and brand differentiation.
• Collaborate with internal teams, including product development, sales, and creative, to develop and launch new products and campaigns.
• Manage marketing budgets and allocate resources effectively to achieve maximum return on investment.
• Monitor and evaluate the performance of marketing campaigns, utilizing key metrics to measure success and identify areas for improvement.
• Build and maintain strong relationships with external stakeholders, including agencies, suppliers, and industry partners.
• Stay updated on industry trends and best practices to identify new opportunities and innovative marketing approaches.
• Implement 360-degree marketing campaigns, including media planning, digital plans, below-the-line (BTL) activities, outdoor advertising, radio promotions, and visibility initiatives.
• Provide regular reports and presentations to senior management on brand performance, market trends, and strategic recommendations.
• Lead and motivate a team of marketing professionals, providing guidance and support to achieve departmental goals.
  
  

YOUR SKILLS

• Bachelor's degree in marketing, business administration, or a related field (Master's degree is a plus).
• Proven experience as a brand manager or similar role in the FMCG industry.
• Strong knowledge of marketing principles, brand management, and consumer behavior.
• Excellent analytical skills with the ability to interpret market research data and make data-driven decisions.
• Creative mindset with the ability to think strategically and develop innovative marketing campaigns.
• Strong leadership skills and the ability to collaborate effectively with cross-functional teams.
• Excellent communication and presentation skills.
• Fluency in English and Arabic (both written and verbal).

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, and mindsets.