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Social Media Professional

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Overview


Position


Social Media Professional


Job Code


Reports to


Head of Social Media


Direct Reports


N/A


Division/Section


Marketing


Department


Social Media


Sector


Marketing


Job Family


Role Purpose


The Social Media Professional plays a key role within the Social Media department at NEOM and is responsible for executing the overall Social Media strategy. The role directly/indirectly covers workstreams such as social content management, campaign management, community management, social listening, and paid social operations.


Social Media is playing a key role in building awareness and understanding of NEOM in domestic and international markets, as well as building and protecting the Brand’s online reputation


Key Accountabilities & Activities


Strategic


  • Manage the NEOM Masterbrand social media channels across 7 platforms.
  • Responsible for the implementation of the social media strategy
  • Day to External agency management
  • Develop quarterly content road maps based on pre-approved content themes and pillars


Operational


  • Work closely with the Head of Social Media on achieving NEOM’s social media, markering and communications objectives.
  • Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables.
  • Lead day to day content and community management operations.
  • Oversee the development quarterly content road maps based on pre-approved content themes and pillars
  • Manage the development and delivery of monthly content calendars and weekly content plans by the agency
  • Manage the overall content delivery, from planning, to execution and launch; including all various level of approvals.
  • Work closely with the NEOM’s Comms team on all corporate announcements to be covered on Social in a timely manner.
  • Work with internal stakeholders across the organization to support and amplify key messages on each channel
  • Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel
  • Ideation on quick wins and reactive / agile content creation
  • Oversee community management on NEOM’s social media channels ensuring timely responses and moderation by the Social agency
  • Execute the Social Media roll-out for NEOM’s upcoming hero brand campaigns
  • Overseeing the development of in-house and outsourced creative materials
  • Define and optimize the overall scope of work for NEOM Social Media agencies as well as other project-specific agencies and production houses
  • Work with NEOM’s sectors and regions to ensure they’re running best-in-class social media operation
  • Act is ‘Entity Success Manager’ within NEOM’s central social media team and work closely the regions and sectors NEOM’s sectors and regions to ensure they’re equipped to have a successful social media set-up and operation


Background, Skills & Qualifications


Knowledge, Skills and Experience


  • 5-7 years of concentrated experience managing corporate social media channels
  • Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry.
  • English language, Arabic is strongly desirable.
  • A proven track record in developing and executing Social Media Strategies
  • Experience in tourism would be beneficial.
  • Excellent project management skills
  • A proven track record in agency management and internal stakeholder engagement.
  • Experience of working in Saudi Arabia or the Middle East is preferable however not mandatory.
  • Deep understanding of the Saudi/region social media landscape and culture nuances.
  • Experience within an International corporate environment is desirable


Qualifications


  • Degree, Marketing / Digital Marketing
  • Relevant industry qualifications
  • Meta blueprint certified
  • Twitter flight certified
  • Snap focus certified
  • LinkedIn Marekting Solutions certified


COMMUNICATION - MAIN STAKEHOLDERS


Internal


External


Head of Social Media, Director of Brand Marketing, Sector Marekting, Research, Marketing Partnerships


Agencies, 3 rd party partnerships, 3 rd party providers of technology

geo

in Saudi Arabia , Tabuk city

number of positions

1 Jobs available, apply now

job type

FULL TIME

experience years

Entry level






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