Brand Manager - F&B (UAE National)

What You'll Do

• Brand Vision​,​ Strategy​, Growth & Profitability
• Develop a deep knowledge and understanding of the customer ​profile and need and cuisine ​trends
• Lead the Brand Vision and Brand Strategy end to end
• Own the brand P&L inside Kitopi, up to the contribution line
• Monitor daily brand performance (Sales, Orders, AOV, Discounts, Aggregator Mix, Dine-in vs Delivery).
• Develop thorough plans to increase brand awareness, customer acquisition, sales, and retention through a coherent Aggregator Strategy with the local growth team.
• Facilitate winning decisions with data, facts, and thoughtful analysis focused on Consumer benefits while understanding the Financial and Operations impact.
• Menu and Product Innovation
• Create a brand rollout plan across new markets and support on the development of the brand playbook needed for international expansion.
• Lead menu and product innovation through regular customer experience touch points (ie. customer interviews, focus groups, etc) and run regular market research and trends analysis.
• Assisting with menu engineering/optimization and new menu item development (LTOs, Specials, fixed menu items)
• Research, brainstorm and develop a product development calendar for the brand with the Chef squad.
• Work cross-functionally with internal team members to provide valuable information for product launches, marketing campaigns, and setting product/brand success metrics.
• Brand Health & Operational Performance
• Monitor daily brand operational metrics (​r​ratings, NPS, complaints, 86s, contacts rate, kitchen time, opportunity loss etc)
• Oversee reviews and customer feedback and synthesize learnings on a daily basis to share with key stakeholders.
• Constantly implementing quality checks via tastings and ​restaurant/​kitchen audits with the Chef squad and adjusting accordingly.
• Branding, Marketing, Content​, Events​ & PR strategy
• Define, and monitor key brand performance metrics to drive growth, conversions and profitability for your brand and cuisine category.
• Partner with the Marketing team to develop and maintain coherent marketing strategy and execution for both online, offline, and within aggregators in support of flavor storytelling, product launches and campaign executions/activations, ensuring cross-channel alignment.
• Partner with the Creative team to brief campaigns, projects, events and marketing initiatives while ensuring consistency of message, voice, tonality, and alignment with other PR, Branding and Marketing strategies.
• Build, test, and implement that connect the consumer across channels and create the best possible brand experience to drive loyalty and retention throughout the Kitopi ecosystem.
• Lead high-touch, magic-driving initiatives and experiences for customers and partner with the social team and external agencies to create breakthrough, culture-driving marketing programs and content plans and lead go-to-market strategy for LTOs to drive buzz, trial, and sales.
• Own measurement and reporting for initiatives aimed at improving the end-to-end guest experience, in collaboration with channel & marketing leads, including leading campaign postmortems and reporting.

What Are We Looking For ?

• Bachelor’s Degree, Hospitality, Marketing or Business
• 5+ experience leading teams in similar roles, in either restaurant operations and/or brand marketing, ideally at a group of brands with both strong dine-in and delivery sales
• Track record of development and implementation of a brand’s strategy and business plan, while taking ownership of the achievement of financial top and bottom-line targets
• Outstanding leadership, communication, and problem-solving skills, and ability to work on complex projects under pressure in a fast-paced environment
• Deep understanding of food aggregators' dynamics as well as the marketing landscape across both organic and paid media channels.
• Experience managing the relationship and negotiation process with food delivery aggregators partners, and in strategizing and executing omnichannel activations and partnerships/collaborations