Social Media Manager

The Social Media Manager is responsible for creative storytelling and delivering social-first content for Etihad’s global and regional social media channels.

The team sits under the ‘Brand’ function and plays a critical part in ensuring that Etihad’s brand narrative and ethos are consistently delivered across those channels.

The Social Media Manager role is a well-rounded and dynamic role that involves collaborating with multiple internal and external stakeholders to strategize and develop content for key campaigns through the year, in addition to on-going social media content.

This role reports into the Social Media Lead and is a critical part of the business function involving collaboration across various departments and divisions in Etihad.

Job Responsibilities

• Collaborate with in-house design and production teams to ideate, brief and feedback to deliver various forms of creatives (videography, photography and animated assets)
• Project management of social-led initiatives in collaboration with global and regional agencies - the ability to provide detailed briefs and convey feedback in a way that will facilitate the successful implementation of your campaign
• Delivering efficient support and direction on-ground across events and activations by liaising with various resources and teams.
• Champion your knowledge of social media - educate internal stakeholders and external partners on social best practices and guidelines with the intent of helping them deliver on their objectives
• Keep a finger on the pulse – seek opportunities inspired by the latest trends and digital technologies
• Activating live events on social media including filming, editing, and publishing of mobile-first content on ground
• Work with online customer care teams to monitor sentiments and feedback on key insights related to products and services
• Alignment with internal and external paid media teams on amplification of social assets
• Copywriting with the ability to tell engaging stories in the brand tone of voice across various social channels
• Aid in delivering on-going content calendars based on business priorities
• Involvement in assessing content creator partnerships with C2C teams to provide best practices and guidance for creation of social assets
• Measure, analyse and report social metrics on an on-going basis
• Deputise for the Social Lead as required

EDUCATION & EXPERIENCE

• Minimum of 7 years’ experience with a global social or digital agency, or in-house
• Demonstrated experience working in social media as a social media manager with a strong background content creation and strategy
• Experience in project management and working with agencies
• Fluency in English. Arabic would be a plus.
• Background in aviation, travel, lifestyle is preferable
• Knowledge of social media publishing and listening tools
• Basic knowledge of editing on photoshop or illustrator is preferable or a keen eye for design
• Thrives in a dynamic and fast faced environment